As traditional cinema continues to struggle, 2025 has marked a turning point in how we consume entertainment. The Public Purview delves into how streaming giants like Netflix, Disney+, Amazon Prime, and newcomers like AppleVision are battling for dominance—and reshaping Hollywood in the process.
Exclusive content has become the new battleground. Netflix’s $1 billion investment in original films this year alone is a clear signal that the platform wars are far from over. Meanwhile, independent creators are turning to platforms like YouTube Premium and Substack Video to reach niche audiences.
What does this mean for viewers? More choices, but also more subscriptions. Consumers now spend an average of $100/month on streaming platforms, according to recent data. The question is: will bundling return, or will streaming become more fragmented?
The Public Purview will continue monitoring how this digital revolution affects not only Hollywood but also the global showbiz scene.